Why Cotton?

At Lou & Olly we use only finest of natural fibres to make all our products.

Cotton - the world's most versatile fabric

• Super Soft against young skin

• Natural and biodegradable

• Breathable

• Renewable

• Durable

Cotton is quite simply the most wonderful, naturally occurring fabric known to man.

Not only is it renewable and biodegradable, it’s incredibly versatile – capable of being woven into the lightest tees or the heaviest sweaters. It’s light and breathable in warmer conditions and dries easily to prevent chilling. Cotton is also durable, malleable and extremely easy to take care of – all good reasons why it’s the most popular textile on earth.